China’s aesthetic beauty machine market is favored by global buyers for its comprehensive product categories, advanced technology, and high cost-effectiveness.
Currently, more and more buyers are purchasing beauty machine in China through Internet platforms. Due to the continuous expansion of market demand, many large and small companies have emerged in China, which has led to uneven product prices and product quality in the market.
For many cheap machines, easily have quality problems and bad after-sales problems, making it difficult for many buyers to choose when purchasing. Our company has 16 years of R&D, production, sales and clinical experience in the beauty machine industry. We want to use our experience to give some purchase suggestions to buyers who are about to purchase beauty machines, help them avoid possible traps, and ensure that they can purchase high-quality, cost-effective and expected products in China.
Part I: Choose the most suitable machine
- You need to do background checkson Chinese beauty machine manufacturers through major platforms, study the market, and understand the origins of different products and different brands. There are many instrument manufacturers and brand owners in China, distributed in different places, more concentrated in Beijing, Guangzhou and other places. The characteristics of each place are different. Beijing and Guangzhou are the places where most beauty instruments are produced, but these two places have their own advantages. Beijing has an absolute advantage in optical instruments, and is superior to Guangzhou in technology, quality and service. Guangzhou is mainly advantageous in health and skin management products. This is inseparable from the structure of the market. Guangzhou is the main place in China where cosmetics are produced. There is a large demand in the market, including changes in the market sales model. Beauty and health equipment and skin management equipment are sold as complementary products by cosmetics companies. Therefore, the health and skin management equipment industry in Guangzhou is relatively complete. Professional optical instruments have unique advantages in Beijing. Of course, Guangzhou has also been making some optical instruments in recent years, but it is still in its infancy and the technology is not mature enough. In addition to some advantages in price, there may be no way to compare with Beijing and other places in other aspects. The after-sales service of the machine is also difficult for many buyers to describe. Therefore, it is important to identify the origin and brand when choosing the corresponding instrument, because a company with strength and integrity will provide you with better products and after-sales service support.
- In terms of selecting instruments, in addition to the above description, we must have a detailed understanding of the functions and technologies of the products of your target merchants, such as: power supply, origin of accessories, application technology, whether customization can be provided, etc,because these play a vital role in beauty machines. Here is a suggestion for buyers. Generally, don’t choose too many suppliers, probably control it to 3-4, and choose the product that suits you according to the characteristics of the product and your own needs.
- Instruments with the same functions do not mean the prices are the same. Some sellers may confuse customers and sell at low prices. Be careful, this must be a trap. Low prices will only make your customers dissatisfied and damage your property.
- When we choose machines through shopping platforms, we can generally check the comprehensive evaluation of the store by customers who have already purchased (product quality, delivery time, after-sales service, etc.). We can see the real evaluation of the merchant by the buyers here. I suggest that buyers can focus on the 1-3 star evaluation of the merchant by the customers. This is the most representative of the real feedback from the customers to the merchant. These evaluations can better help you choose the product that suits you.
Part II: Precautions before purchase
- We need to understand some certificates related to the instrument to ensure that the machineis a formal and qualified product.Take a machine as an example. The 808 diode laser hair removal machine has very strict requirements in the United States and Canada. If merchants want to sell to these two places, they must hold the official FDA certificate of the United States. FDA certification has very high requirements for data in all aspects of the product and requires expensive fees. Generally, small companies or agents will not apply for this certificate. If the merchant you choose happens to have such a certification, you can rest assured to buy it. Because it can ensure the safety and quality of the product.
- Confirm the product warranty and after-sales service with the seller. Good beauty equipment will not have any quality problems in the short term, so you may not need the equipment maintenance service in the short term. Even if we don’t need it in the short term, we still need to ask the seller to mention the warranty time and the price of consumables replacement in the contract. Also, is there any detailed training after the equipment arrives? What is the training method? Most sellers’ training methods are instruction manuals or filmed video training, which is very unfriendly to a new learner. In fact, the training should be divided into short, medium and long-term stages, including a series of training before, during and after the operation. It is best to get their training plan before purchasing. For example, when we use picosecond freckle removal or dot matrix scar removal, there will be wounds on the skin during the operation. Wounds involve the use of postoperative repair products, because not using product repair may lead to a series of post-sales problems (anti-blackening, infection, scarring) and other post-operative problems. This requires the seller to have very high professional requirements. Whether she has such ability, we can determine it before purchase. If you are a new store, you can also ask the seller whether he can provide store operation plans, customer development, customer lock-in and other services, whether it can help your store grow quickly and recover costs quickly.
- If you have already purchased the seller’s products, then before shipping, you must ask the seller to take test videos, appearance inspection videos, packaging videos, and shipping logistics videos for you to ensure that your productsare flawless, not defective, and whether they are actually shipped.
- Understand the return and exchange policy. Normally, this service completely protects the rights and interests of buyers. Some merchants are in the withdrawal contract, some merchants are verbal promises, and some merchants directly withdraw this service on the platform. Here, it is recommended that you can choose to reflect it on the platform and contract, which is more secure.
Due to the wide variety of beauty instruments in China, the same functions but the prices vary greatly, it is difficult for buyers to distinguish the authenticity, but most buyers focus on the price. In fact, this is a wrong decision, because most sellers will tamper with the technology and configuration of the machine in order to achieve the sales purpose after understanding your needs. That is, later we saw that many customers paid a high price for this. We often see that the low configuration leads to poor later effects. The buyer keeps receiving complaints from her customers. She originally wanted to buy an instrument to enhance the image of the store and increase income. In the end, she will regret it because of the wrong decision at the beginning. So here is a kind reminder to buyers who are about to buy beauty instruments in China, don’t focus too much on price, and you must get what you pay for.
Hope the above suggestions will help you buy instruments in China, and I wish you to choose your favorite products.
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